Negando ou Subestimando Problemas Ambientais: Barreiras Psicológicas ao Consumo Responsável

Abstract

Although the search for solutions to environmental problems is typically associated with technology and largescale interventions, behavioral changes at the individual level directly contribute to sustainable consumption. This study investigated psychological barriers that people report for not behaving pro-environmentally in situations where they could easily do it. A measure based on 12 of 29 of the “dragons of inaction” in Gifford’s (2011) theoretical framework was translated, adapted and answered by 272 participants. Factor analyses suggested that the psychological barriers have a two-dimensional structure, involving: (1) denial of the problem; (2) conflicting priorities. The measure presented evidences of validity and reliability. Potential applications of these results in the promotion of sustainability are discussed, which can involve everyday actions such as household energy saving, the use of public transportation and proper waste disposal.