New techniques for adapting web site topology and ontology to user behavior

Abstract

The World Wide Web is an endless source of information and the information is mainly represented in the form of Web pages that the users may browse. The way that the users browse the Web depends on the factors like the attractiveness of the Web sites, their structure and navigational organization. The preferences of users are changing through time, which brings difficulties for building Web sites that best suit users' profiles. Therefore, it is an important and challenging task to adapt the Web sites to the users' needs. Adaptation of Web sites becomes more effective when it involves the semantic content of the Web pages. In this paper, a framework is proposed that aims to adapt both the topology and the ontology of the Web sites by using semantic content and Web usage mining techniques. © 2013 Springer-Verlag London.