Placing the University: Thinking in and Beyond Globalization

Abstract

In some respects, the impact of globalization on universities is well rehearsed (competition for international students; the drive for status in global rankings; the opening of overseas campuses; the dream of massive open online courses and other forms of digital education), but the relationship between universities as place-based institutions and globalization is less well understood. It is on that this chapter focuses. Drawing on work undertaken as part of an Economic and Social Research Council project (“Higher Education and Regional Social Transformation”) the author sets the arguments in a wider context. He explores the extent to which and ways in which universities have become key players in the reimagination of their city regions in a (neoliberal) global context. As well as reflecting on the wider public (and local) role of universities, he also considers how universities use the tools available to them to position themselves effectively as successful businesses within the new world in which they find themselves.