Crowdsourcing Strategy of Information Society

Abstract

In the modern information society, it has become possible to develop new business models that utilize ICT (information and communication technology) in various industrial fields, industries, and business sizes and types. Crowdsourcing is attracting attention as a new business model in this society. In crowdsourcing, business persons are using Internet websites (crowdsourcing platforms) to generate orders for new business activities, such as “order work to an individual” and “require job orders”. In addition, through the utilization of crowdsourcing, the lifestyle of workers is also changing with the provision of new job opportunities. In other words, crowdsourcing offers a new working style to a wide range of people. Thus, the spread of crowdsourcing has created new options for how individuals work and live. In the modern information society, crowdsourcing is a new business model that links a business person (orderer) and a worker (contractor) through a website. In this paper, we outline this new business model for the information society, and discuss the current situation of crowdsourcing, which looks to further influence lifestyle changes in the future. We propose a new business model using ICT, and consider the current situation and potentialities of crowdsourcing, which has elements that may result in major changes in the nature of employment in the future.