Competitive Intelligence Approach for Developing an Etourism Strategy Post COVID-19

Abstract

The COVID-19 pandemic has brought many fundamental changes in running a tourism business. Many countries need to reformulate their post-19 strategy so that the tourism sector will revive. This study aims to formulate a strategy for developing e-tourism by utilizing information technology. The method used is a competitive intelligence approach. This research takes samples from tourist destinations in Indonesia. The results of this study indicate that the right strategy can encourage the tourism industry to grow back in the post-COVID-19 period. The resulting strategy is based on campaign, content, community, cooperation, and competitiveness. These five basic strategies are implemented with an e-tourism model and a simple management pattern utilizing information technology. The results of this research can have implications for the formulation of e-tourism policies and produce recommendations for policymakers.