Integration of Generation Y Academician Attributions with Transformational Leadership Style: Association Rules Technique on Minimizing Turnover Intention

Abstract

Private universities in Malaysia are facing difficulties in retaining Generation Y academics due to divergence in attributions with leadership styles (head of department). In this study, 150 academics were participated to determine patterns of attributions most suited transformational leadership style by using association rules technique. Results showed all the attributions have met the minimum support level which is 30% except for four attributions (seek new ways to solve problems, creative and rethinker); however according to association rules technique, these attributes have shown a unique finding whereby it found strongly significant relationship with intellectual stimulation leadership style. As a result, apart from 150, 76 Generation Y academics have chosen intellectual stimulation leadership style as their choice.