Narrative and metaphors in New Zealand’s efforts to eliminate COVID-19

Abstract

This commentary considers the ways in which spatialised metaphors were mobilised within a larger narrative in the quest to eliminate COVID-19 in Aotearoa/New Zealand. In doing so, it examines the links between language and socio-political discourse, focusing on tropes that invoke and engage with geographies of everyday life. The foundational contention is that, to a large extent, language constructs our lived reality. After reviewing scholarship linking language and disease, the commentary turns to a case study of New Zealand’s response to COVID-19. The public health goal was to instil caution and protective practices in the population at large as a defence against transmission. The role of narrative and metaphor in daily press conferences from the Prime Minister and Director General of Health through March and April 2020 is examined by drawing on evidence from media reporting. Three key metaphors are considered: bubbles, levels, and the team, with each metaphor having spatialised implications in the popular imagination. The commentary considers perceptual and behavioural implications of this strategic use of metaphor. I speculate on the ways in which language has an agency such that, until the widespread availability of vaccine, an infectious disease can be restricted through mobilising the population.