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Journal ArticleOPEN ACCESS

Fair Wealth

  • Ding M
Customer Needs and Solutions (2015) 2(2) 105-112
DOI: 10.1007/s40547-015-0043-2
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Abstract

Fair Wealth is wealth created by commercial activities that are perceived to be fair to all entities involved on the supply and demand sides: humans, animals, and the environment in general. This article describes the coming of age of Fair Wealth, the enlightened customer needs that are driving it, the role of spoilers, and five frontiers of Fair Wealth creation.

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APA

Ding, M. (2015). Fair Wealth. Customer Needs and Solutions, 2(2), 105–112. https://doi.org/10.1007/s40547-015-0043-2

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