Subjective technologies of the intrapreneur: The case of the consultancy

Abstract

This article reflects on some of the subjectivation technologies that currently operate within the business world in a context of profound transformations in the world of work. With this objective we will focus on the analysis of the management, by organizations, of some power resources to normalize the subjectivity and commitment of workers according to the constitutive principles of the intrapreneur, a new normative ideal that represents the duty of being “good” worker “contemporary. In this way, and through the case study of a consultant dedicated to the human resources service, the articulation of these disciplinary strategies will be analyzed around a series of devices that, fostering an apparent freedom and recognition of employees, ends by generating self-sustaining dynamics and blurring the origin of the very sources of power.