Tren Solo Traveler Dalam Minat Berwisata Di Era New Normal: Perspektif Generasi Milenial

Abstract

The easing of the pandemic conditions brought an opportunity for the tourism industry to start to rise from adversity. Social restrictions during the pandemic are slowly shifting to patterns of life in the new normal era. Behavior in the social order began to experience new adaptations, as well as in terms of travel. Previously, tourists tended to be in groups or in groups when carrying out travel activities, which changed with this new normal era. Solo traveler is a new trend in the world of tourism for reasons of safety and health. A self-contained experience with nature-based attractions that mostly resonate with millennial travelers. A solo traveler is a traveler who travels alone, even though the trip will establish new relationships with other people. Generation Y, also known as the millennial generation, is an actor in solo travelers where this generation has unique characteristics in lifestyle, attitudes, and a tendency to be open to all new sources of information. The emergence of the millennial generation is marked by the process of globalization that gave birth to gadgets. The formulation of the research problem is what is the trend of solo travelers from the perspective of the millennial generation and how is their interest in traveling in the new normal era. The purpose of this research is to explore the trends and interests of solo travelers from the perspective of the millennial generation in traveling on its period. Key informants in this study were internal informants from 3 managers from the selected tourism industry, as well as external informants, namely 15 solo travelers from the millennial generation aged 20-30 years as eligible sources who have roles as students, early jobbers or young parents to provide information. information about interest in traveling in the new normal era from each tourist attraction. The data analysis technique used in this research is qualitative data analysis which is carried out interactively through the process of data reduction, data display, and verification. The results show that the tourist interest of solo travelers from the millennial generation is a potential niche for tourism managers and developers, especially in the new normal era which focuses on the revival of tourism