AGRICULTURAL TOURISM AND CAPITAL PROPERTY: THE CASE OF PULQUE PRODUCERS IN THE MEXICAN CENTRAL HIGHLANDS

Abstract

From a Bourdieu critical perspective, the strategies of accumulation and exchange of different forms of capital (cultural, economic, symbolic and social) that pulque producers wield in the processes of social construction of agri-food tourism initiatives are analyzed. It is a new rural activity to which producers are incorporated with material and cultural disadvantages resulting from the rules of the tourist field agreed upon by dominant actors. Through a qualitative and exploratory approach, the pulque fair was studied in the state of Jiquipilco, Mexico, where it was identified that the tourist appropriation of the agri-food heritage is consolidated through the continuous reproduction of norms, values and differentiated strategies among the agents disputing the benefits derived from this tourism activity.