Research on Mobile E-commerce Information Search Approach Based on Mashup Technology

  • Zeng Z
  • Zhang X
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Abstract

Mobile e-commerce information search will become popular with the mobile devices being widely used. Thus, how to provide content-rich and precise commerce information to mobile end-users becomes a challenge. The rise of mashup technology provides a promising solution for this challenge. In this paper the platform architecture of mobile e-commerce information search based on mashup technology is presented, and then the main components are described and discussed to illustrate how the platform facilitates mobile e-commerce information search. In section 4 a new approach of web search results processing adapted to mobile devices is proposed. An experiment is carried out to show the flow of web search results processing based on the presented approach. Mobile operators and internet operators can realize mutual benefits with the presented approach.

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APA

Zeng, Z., & Zhang, X. (2010). Research on Mobile E-commerce Information Search Approach Based on Mashup Technology. International Journal of Business and Management, 5(5). https://doi.org/10.5539/ijbm.v5n5p89

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