This study focuses on how consumers deal with differences between expectations about an unidentified product’s performance and disconfirmed evaluations after using it for a period of time. Results suggest that given sufficient time to use the product, consumer evaluations adjust toward the product’s actual performance.
CITATION STYLE
Shuv-Ami, A., & Seggev, E. (2015). Disconfirmed Expectancy: A Time-Impact Analysis. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 3–7). Springer Nature. https://doi.org/10.1007/978-3-319-16973-6_1
Mendeley helps you to discover research relevant for your work.