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AccorHotels’ Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb

  • Jelassi T
  • Martínez-López F
DOI: 10.1007/978-3-030-48950-2_25
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Abstract

… digital transformation initiated by its CEO, Sébastien Bazin. A relative newcomer to the hospitality industry, … at home thanks to the kindness and family attitude of the teams that run them. …

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APA

Jelassi, T., & Martínez-López, F. J. (2020). AccorHotels’ Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb (pp. 665–689). https://doi.org/10.1007/978-3-030-48950-2_25

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