Modeling Human Perceptions in e-Commerce Applications: A Case Study on Business-to-Consumers Websites in the Textile and Fashion Sector

  • Castro-Lopez A
  • Alonso J
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Abstract

… provides effective and efficient results in regard to the information search process, to the … and quantitative methods) and CTP (Fuzzy Logic) for the assessment and modeling of e … Accordingly, business managers can redirect the investment strategies and focus on what is actually …

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Castro-Lopez, A., & Alonso, J. M. (2019). Modeling Human Perceptions in e-Commerce Applications: A Case Study on Business-to-Consumers Websites in the Textile and Fashion Sector (pp. 115–134). https://doi.org/10.1007/978-3-030-03368-2_6

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