Big social media analytics: Applications and challenges

Abstract

Social media plays an indispensable role in the ever-expanding human population, which will in turn result in generating a huge volume of data. Social media analytics is the technique used for acquiring and analysing the data from social networks. The big data associated with social media finds state-of-the-art applications in the distinctive socio-economic domains. A considerable research literature evidence is available on the challenges that are inherent in particular applications of social media or big data separately, but there is hardly any exclusive study that has been performed on the social media big data. To address this gap, this paper presents the state-of-the-art social media big data applications in business, healthcare, education and crisis management with which the challenges associated with them are also critically evaluated. Also, different frameworks of big social media analytics are presented, and their potential in addressing the application-specific challenges is also described. Henceforth, this research article leverages significant advantages to researchers and experts, who wants to gather and analyse the social media data.