Development of a travel recommendation algorithm based on multi-modal and multi-vector data mining

Abstract

Given the rise of the tourism industry, there is an increasing urgency among tourists to access information about various tourist attractions. To address this challenge, innovative solutions have emerged, utilizing recommendation algorithms to offer customers personalized product recommendations. Nonetheless, existing recommendation algorithms predominantly rely on textual data, which is insufficient to harness the full potential of online tourism data. The most valuable tourism information is often found in the multi-modal data on social media, characterized by its voluminous and content-rich nature. Against this backdrop, our article posits a groundbreaking travel recommendation algorithm that leverages multi-modal data mining techniques. The proposed algorithm uses a travel recommendation platform, designed using multi-vector word sense segmentation and multi-modal data fusion, to improve the recommendation performance by introducing topic words. In our final experimental comparison, we verify the recommendation performance of the proposed algorithm on the real data set of TripAdvisor. Our proposed algorithm has the best degree of confusion with various topics. With a LOP of 20, the Precision and MAP values reach 0.0026 and 0.0089, respectively. It has the potential to better serve the tourism industry in terms of tourist destination recommendations. It can effectively mine the multi-modal data of the tourism industry to generate more excellent economic and social value.