The Strategy of Sharia Financial Institutions in Attracting Customer Interest in Financing in the Era of the Covid-19 Pandemic

Abstract

This pandemic disaster resulted in many people losing some of their income due to a drastic decline in business and company turnover, resulting in an unstable economy. The purpose of this research is to reveal various strategies of Islamic Financial Institutions to attract customers' interest in financing in the era of the Covid-19 pandemic. This research method uses field research at KSPPS BMT Syariah Mandiri Ngemplak Boyolali, with research using qualitative descriptive methods. Data collection techniques by direct interview, observation, and documentation , while the data analysis uses the deductive. Research result shows that the strategy carried out by KSPPS Independent Islamic Sharia BMT to attract customers' interest in doing financing in the era of the Covid-19 pandemic, is a way of emphasizing marketing on social media networks such as Instagram, Face-book, and WhatsApp, providing customer pickup services from house to house, giving souvenirs to old and new members who are still actively using saving and financing services, conducting friendships with old members who no longer have savings and financing at BMT to return to using and utilizing sharia financing services. This research implies that several appropriate strategies can be applied in attracting public interest in continuing to carry out Islamic financing in BMT as in the results of this study.