Clarity Is Key: Direction-Giving Language

Abstract

In this chapter, we discuss direction-giving language, the motivating language dimension most frequently used in organizations. Direction-giving language communicates the vision’s goals, what followers need to do to accomplish them, how the work should be carried out, and what rewards can be expected. Effective direction-giving talk involves transparency, goal setting, constructive performance feedback, plus reward contingency and allocation. This chapter explores direction-giving talk by defining it, outlining its value to organizations and employees, and by investigating categorical examples of its expression. These categories include basic work requirements/procedures, performance feedback, available resources, role expectations, task clarity, priorities, goals, rewards, and autonomy/authority. We also touch upon direction-giving language’s ties with ethical behavior and its intersection with meaning-making and empathetic talk.