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Social media: the birth of a new channel to market

  • Shaw C
  • Dibeehi Q
  • Walden S
Palgrave Macmillan UK, (2010), 68-87
DOI: 10.1057/9780230291775_5
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Shaw, C., Dibeehi, Q., & Walden, S. (2010). Social media: the birth of a new channel to market. In Customer Experience (pp. 68–87). Palgrave Macmillan UK. https://doi.org/10.1057/9780230291775_5

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