Medical Tourism in China: Traditional Medicine Serving as an Emerging Tourism Resource

Abstract

The paper discusses the development of traditional Chinese medicine as a tourism product. More and more people are increasingly concerned about their health and seeking all kinds of forms to improve health and wellness. Many traditional or nature-based therapies in the healthcare sectors are being accepted by the public. Among them, the traditional Chinese medicine's philosophy and therapeutic elements are earning high praise by the world public. This paper focuses on the development, current status and prospects of the tourism products based on the traditional Chinese medicine. The relationship of medical tourism and the traditional Chinese medicine tourism is analyzed. Special features and advantages of Chinese medicine tourism are introduced. The challenges and answers for developing the Chinese medicine tourism are presented in the paper.