Consumers’ perception towards green products with reference to Vellore district

Abstract

The global warming called the scientists, environmentalists, social organizations to take concrete efforts to stop further deterioration of ecological environment. The awareness of environmental protection among the consumers is to use the quality products without affecting the environment. Consumers are ready to accept the change of lifestyle in order to reduce the environmental impact. Consumption of green products is a way to protect the environment and it manufactured by sustainable, designed to repair and not throwaway, to be recycled or is produced from recycled materials and not containing toxic materials. This paper is an attempt to study on Consumer Perception towards Green products in Vellore District.