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Formulating and Implementing Sports Marketing Strategy

  • Ennis S
Springer International Publishing, (2020), 129-151
DOI: 10.1007/978-3-030-53740-1_6
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Abstract

Without a strategy, any business, much less one that operates in the sports sector, is unlikely to be sustainable in the long-term. It is akin to a ship without a rudder. In such a case, the ship will drift and lack direction. The same applies to a sports...

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Ennis, S. (2020). Formulating and Implementing Sports Marketing Strategy. In Sports Marketing (pp. 129–151). Springer International Publishing. https://doi.org/10.1007/978-3-030-53740-1_6

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