An empirical study of impacts of user intention for smart wearable devices and use behavior

Abstract

The paper utilized the method of questionnaires, and on the empirical level analyzed impacts on intention to use smart wearable devices and use behavior based on UTAUT. The analysis showed that intention to use smart wearable devices depended on the level of performance expected by the consumer in utilizing smart wearable devices, on the hedonic experiences that the consumers enjoy, on the social influence that the consumer referents exert, and on the facilitating conditions available. Also it indicated that the actual use of smart wearable devices depended on the intention to use and the facilitating conditions. For management and marketing strategies of smart wearable device providers, implications of the two factors of hedonic motivation and performance expectancy were that consumers should experience the devices with enjoyment and get benefits by utilizing them. And the marketing strategies should appeal to consumers by positioning the using experience as an adventure or a way to reduce their stress and change a negative mood.