E-Commerce in Indian Retail Industry: Its Proliferation and Performance

Abstract

The growth of the e-commerce industry in India has seen a multitude of growth since the growth of netizens in India has reached its peak post the demonetization in Indian economy. Research in e-commerce acts as a catalyst for studies in the field of digital innovation. The developments made by India in the field of e-commerce are notable by the world. India has made extensive use of the advancement in the field of technology. Recent years have seen a transformation in the way Indian shops and exchanges grew from cash mode payments to digital mode of service delivery and payments. This research is focused on studying the parameters that have acted as impetus in the expansion of e-commerce in the Indian retail sector.