Effects of smartphone-based learning properties on user satisfaction and recommendation intention

Abstract

This study classified the properties of smart learning into entertainment/convenience, diversity/accessibility, personal fit and service connectivity. By using the user's perceived ease of use and usefulness as mediators, this study analyzed the impact of smart phone-based learning properties on customer satisfaction and recommendation intention in relation to English education. The results showed that smart phone-based properties positively affected the ease of use and usefulness, and that the properties exerted a positive influence on ease of use and usefulness, which affected positively user satisfaction and intention of recommendation.