Mechanisms to increase system quality and B2C e-commerce reuse: An empirical test

Abstract

Many studies have investigated factors affecting B2C e-commerce website adoption and success. While system quality is an essential dimension of e-commerce website success, it has not yet been explored in depth. This study proposes a model that investigates the role of user interface design (in terms of Design Aesthetics-DA and Picture Aspects-PA) and soft security protection in terms of Third-Party Seal (TPSs) displaying the logo as three antecedents of system quality and their effect on the intention to reuse e- commerce websites. The research model was tested using a sample of 328 experienced online shoppers using PLS. The results suggest that DA and PA impact intention to reuse e-commerce websites via the mediation of system quality, while TPS was not found to play an important role. The results provide valuable insights for researchers and practitioners aiming to enhance e-commerce B2C success by potential customers.