Abstract
This paper studies the game of QQ Farm and analyzes the influence of netizens' participation in SNS websites virtual games on the loyalty to the websites by adopting empirical study method. The author suggests four methods for SNS websites to cultivate the loyalty of netizens, which conclude providing the netizens with higher perceptive value of game experience, lowering gam ecost,strengthening game environment maintenance and improving self-credibility. © 2012 Springer-Verlag Berlin Heidelberg.
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Zhang, J., Peng, X. J., & Wang, F. (2012). Influence of netizens’ involvement in virtual games of SNS website on website loyalty. In Advances in Intelligent and Soft Computing (Vol. 116 AISC, pp. 625–631). https://doi.org/10.1007/978-3-642-11276-8_83
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