A REVIEW PAPER ON SEO FOR RANKING AND EFFECTIVENESS TECHNIQUES IN CONTEXT OF GOOGLE SEARCH ENGINE

Abstract

In recent era Web Search Engine is very important in day to day life.But now it is quite difficult to get appropriate result in terms of your search query.Due to number of website is quite large so it is quite tough task to give proper result.The aim of this paper is to consider various techniques for SEO Ranking in context to Google Search Engine. It covers on page optimization and off page optimization which is very important factor about Search engine optimization.