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The Agile Mind-Set

  • Rajagopal
Springer International Publishing, (2022), 189-224
DOI: 10.1007/978-3-031-04212-6_7
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Abstract

… marketing performance through … social media marketing channels. Combined with the increasing access to Internet in the emerging markets and the popularity of social media marketing…

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CITATION STYLE

APA

Rajagopal. (2022). The Agile Mind-Set. In Agile Marketing Strategies (pp. 189–224). Springer International Publishing. https://doi.org/10.1007/978-3-031-04212-6_7

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