On the Attraction Gap between Chinese and US Movie: From the Perspective of the Audience

Abstract

AbstractThis article studies the attraction gap between Chinese and US movie from the perspective of the audience. By employing analysis model of movie attraction, questionnaire and quantitative analysis, this paper explores gaps between Chinese and US movies, and discusses the reasons for forming these gaps. The findings demonstrate that: 1) there are perceived value gaps between Chinese and US movie, 2) on the item level, the larger gaps are truth revelation, sensitive topics, mind purification, mental harvest, friends' praise, unexpectedness, logic, representative, fascination, and 3) on the factor level, the larger gaps are satisfaction of curiosity, plot and moral education.