Challenges and opportunities in using facebook to build a community for students at a UK university

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Abstract

In this chapter we review how UK higher education institutions (HEIs) are using Facebook as a platform for engagement with students. The development of a Facebook presence for a foundation centre is discussed together with a quantitative and qualitative study of student engagement with the site.

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APA

Pearce, N., & Learmonth, S. (2016). Challenges and opportunities in using facebook to build a community for students at a UK university. In Widening Participation, Higher Education and Non-Traditional Students: Supporting Transitions through Foundation Programmes (pp. 105–117). Palgrave Macmillan. https://doi.org/10.1057/978-1-349-94969-4_7

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