Case study 7: Principles of responsible management education as a tool to tackle overtourism-potentials and limitations for the university of catania

Abstract

Existing research on overtourism has so far studied the phenomenon mainly from a tourism industry point of view. This chapter adopts a new stand by investigating overtourism from an educational angle. This chapter offers an inductive investigation of sustainability education on tourism courses in Higher Education (HE). As a tool PRME has a strong potential in terms of helping to achieve sustainability, not only in tourism but also in other industries. As far as tourism is concerned, and more specially, tourism education, PRME is not yet a norm or a panacea. It is suggested that for sustainability education to be more strongly embedded in HE provision, PRME needs to develop as a ‘must have’ accreditation.