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Marktforschung 2.0 mit Market Research Online Communities (MROCs)

  • Eisele J
Gabler, (2011), 199-226
DOI: 10.1007/978-3-8349-6872-2_11
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Eisele, J. (2011). Marktforschung 2.0 mit Market Research Online Communities (MROCs). In Das Internet der Zukunft (pp. 199–226). Gabler. https://doi.org/10.1007/978-3-8349-6872-2_11

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