Innovations as a basis for marketing strategies of Russian oil companies in the conditions of oil prices reduction

Abstract

The purpose of the article is to verify this hypothesis and study innovational components of marketing strategies of Russian oil companies in the conditions of oil prices reduction. Methodological basis of this work includes general scientific methods of research. In particular, the authors use the method of regression and correlation analysis, adapted method of evaluation of effectiveness, method of analysis of causal connections, and method of problem and systemic analysis, synthesis, induction, deduction, and formalization. The authors perform the analysis of influence of the level of global oil prices on innovational activity of Russian oil companies, evaluate effectiveness of current marketing strategies of Russian oil companies in the conditions of world oil prices reduction, and develop framework perspective innovations-oriented marketing strategy for Russian oil companies in the conditions of oil prices reduction.