Automation and autonomy of big data-driven algorithmic decision-making

Abstract

This article reviews and advances existing literature concerning big data-driven algorithmic decision-making. Using and replicating data from Deloitte and Pew Research Center, I performed analyses and made estimates regarding % of Facebook users who have not/have intentionally tried to influence the content that appears on their news feed (by age group), % of U.S. adults who say the content on social media does/does not provide an accurate picture of how society feels about important issues, % of social media users who say it is not at all acceptable/not very acceptable/somewhat acceptable/very acceptable for social media sites to use data about them and their online activities to recommend events in their area/recommend someone they might want to know/show them ads for products and services/show them messages from political campaigns, and among U.S. social media users, the % of who say it would be hard to give up/not hard to give up social media (by age group). Data were analyzed using structural equation modeling.