Special Issue of INFORMS Journal on Applied Analytics— Analytics and Personalizing Moments that Matter to Customers: New Realm of Customer Centricity

Abstract

The article focuses on the customer experience analytics (CXA), a growing area within data science and analytics communities where machine learning algorithms and the computing power of super clusters are used to provide customers with better experiences; and mentions that customer experience personalization is at the center of any consumer products and services business in the 21st century.