Consumer behavior for information on food products

Abstract

Since a monetized economy has existed since pre-Christian times, it was already more effective in obtaining food than the barter system because of its system of payment. This purchase behavior has undergone a transformation from the development of information technology. For example, consumers used to buy food products with limited information from their own assessment or through package information such as price and producing area. However, in modern society, consumers have access to much more diverse information, such as assessments by others, and manufacturing processes. This chapter provides an overview of related studies on food purchase behavior influenced by information.