The social media cone: Towards achieving the manufacturing competitiveness goals

Abstract

The competitiveness among the different organizations in any industry might be raised due to changes in the technology, emergence of new competitive forces, devising and adopting newer business models, developing innovative products with differentiating pricing methods. The social media strategy is adopted by organization to harness the potential and get advantage in terms of the profit. Social media has provided both the opportunities and challenges for the organizations particularly to the high end manufacturing. The study undertakes the literature survey and the expert opinion on the factors which influences the electronics manufacturing industry. The findings suggest the key factors and a model in which the social media plays the important role to enhance the performance of electronics manufacturing sector.