This paper argues that research and conceptualization about multicultual marketing should be transformed into easily operable tools for multicultural marketing practitioners. Relative to the area of marketing strategy development, the author has performed such a transformation by creating a practical marketing strategy tools that enhances critical thinking skills.
CITATION STYLE
Warren, H. B. (2015). 3M: A Critical Thinking Tool for Multicultural Marketers. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 348–353). Springer Nature. https://doi.org/10.1007/978-3-319-17383-2_68
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