Background: The impact of promotional tweets from the official journal account (for Circulation Journal and Circulation Reports) on article viewership has not been thoroughly evaluated. Methods and Results: We retrospectively collected journal viewership data for Circulation Journal and Circulation Reports from March 2021 to August 2021. We compared viewership between articles with (n=15) and without (n=250) tweets. After 1:4 propensity score matching (15 tweeted articles and 60 non-tweeted matched controls), journal viewership metrics within 7 days of the tweeting date (and the hypothetical tweeting date), was larger in tweeted articles than non-tweeted articles (median [interquartile range] Abstract page views 89 [60–104] vs. 18 [8–41]). Conclusions: This pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership.
CITATION STYLE
Mizuno, A., Kusunose, K., Kishi, T., Rewley, J., Matsumoto, C., Sahashi, Y., … Node, K. (2022). Impact of Tweeting Summaries by the Japanese Circulation Society Official Account on Article Viewership ― Pilot Trial ―. Circulation Journal, 86(4), 715–720. https://doi.org/10.1253/circj.CJ-21-0944
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