Abstract
This study reports on the development of scale items derived from the pluralistic moral philosophy literature. In addition, the manner in which individuals combine aspects of the different philosophies in making ethical evaluations was explored.
Cite
CITATION STYLE
APA
Eric Reidenbach, R., & Robin, D. P. (2013). Some initial steps toward improving the measurement of ethical evaluations of marketing activities. In Citation Classics from The Journal of Business Ethics: Celebrating the First Thirty Years of Publication (pp. 315–328). Springer Netherlands. https://doi.org/10.1007/978-94-007-4126-3_15
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