E-Business Readiness, Intensity and Impact — An Austrian Hotel Study

Abstract

ICT impact studies typically disregard infrastructural, organisational and environmental factors responsible for e-Business adoption. The paper presents an approach which shows how contextual factors determine both e-Business adoption and impact, respectively. The research is grounded in Innovation Diffusion Theory and is empirically based on surveys undertaken in the Austrian hotel sector. By referring to (2005) e-Business impact model the approach elucidates how the use of e-Business applications affects the performance of hotel businesses. Data gathered in the course of an online survey is analysed by linear structural equation models.