Abstract
This paper is a transcript of the closing keynote speech at the May 2007 IDM Symposium, sponsored by Oracle. [PUBLICATION ABSTRACT]
Cite
CITATION STYLE
APA
Biegel, B. A. (2007). The Megatrends: What to expect in direct and interactive marketing in 2010. Journal of Direct, Data and Digital Marketing Practice, 9(2), 122–133. https://doi.org/10.1057/palgrave.dddmp.4350082
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