Marketing analysis of tiger shrimp (Penaeus monodon) (case: Belawan Sicanang Village, Medan Belawan District, Medan, North Sumatra)

Abstract

Shrimp is an important export commodity in North Sumatra. Demand for shrimp will continue to increase with the increasing need for consumption and industrial needs such as food, pharmaceuticals, and cosmetics. The difference in prices at the farmer level with market prices and export prices, and fluctuations of price are faced by shrimp farmers. The objectives of the research are to examine the marketing channel, marketing function, marketing costs, marketing margin, share margin, price spread and the obstacles faced in marketing. The research area is determined purposively in Sicanang Village. The sampling method used is a census, with 37 sample size. Quantitative and qualitative analysis are used to analysis. The results showed that there are 3 marketing channels in the area, and farmers perform 6 marketing functions, while collector traders and retailers perform 8 marketing functions. There is a difference in price and share margin in each channel. Price in channel I is highest while share margin of farmers in channel III is highest. The lack of seed fires and infrastructure, unorganized cooperatives, wet weather during the rainy season, waste from Electric Steam Power Plant Industry, the fluctuation of selling price are the obstacles faced in the research area.