Abstract
Why do staff resist change processes? What basic human needs, desires and emotions are behind this resistance? And how can companies take these psychological mechanisms into account in their change projects? The Model of Twelve Success Factors in Change Processes reveals how executives can permanently win over their staff to change. © 2008 Springer-Verlag Berlin Heidelberg.
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CITATION STYLE
APA
Gerkhardt, M., Frey, D., & Fischer, P. (2008). The human factor in change processes: Success factors from a socio-psychological point of view. In Change 2.0: Beyond Organisational Transformation (pp. 11–25). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-77495-2_2
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