A Web-Based Tool for Product Ideas Screening and Lifestyle Analysis

Abstract

In the era of consumerism nowadays, market needs are the key factors that trigger the commercial opportunity of a product. In addition to the functional and aesthetic requirements of products, designers need to consider user's demands and preferences in product design and development. In this study, a web-based tool was developed by the combination of life style questionnaire and image scale survey. The data obtained from the survey served as references for new product design and marketing promotion. In our study, proposals for public outdoor facilities with local cultural features were developed as an example to illustrate the application of the web-based tool. Through such a web-based tool, demographic data, attitudes in life style, and suitability of design proposals were collected in the form of coordinate and diagrams. In this way, a suitable design proposal for the community was selected and the life style characteristics of the target user group were specified for further design and development of the public facility.