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E-Learning and the Marketisation of Higher Education

  • Holt C
Springer International Publishing, (2021), 75-96
DOI: 10.1007/978-3-030-67441-0_4
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Abstract

This chapter discusses e-learning, the branding and marketing of higher education institutions, and disruptive innovation in higher education. It provides university leaders with a guide to decision-making, especially with respect to the acquisition of new...

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APA

Holt, C. (2021). E-Learning and the Marketisation of Higher Education. In The Marketisation of Higher Education (pp. 75–96). Springer International Publishing. https://doi.org/10.1007/978-3-030-67441-0_4

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