Promoting children's literature online: Practices of a booktuber girl

Abstract

We analyze the practices of promoting children's literature by a kid booktuber from Cali, Colombia, developed through the YouTube channel and the community social networks of "AventurArte con Manu". We use a methodology of systematization of experiences, with a reconstructive phase of the practice from the narrative of its participants, as well as an interpretative analysis to derive knowledge from its dialogue with the perspective of New Literacy Studies. Our analysis focuses on four aspects: The roles and interactions of the participants, the scenarios and action domains of the practices, the activities associated with the promotion of children's literature, and the platforms and texts involved. The practices of the kid booktuber Manu show the potential of digital media for the animation and promotion of reading, in this case, from a proposal that integrates the family, public libraries and other local settings with mass media and interaction online.