Publicidade persuasiva. Revisão bibliográfica

Abstract

The present work emphasizes an exploration focused on the persuasion of communication, as well as the means to which they can be extended. In a search for a bibliographic review  with the greatest possible timeliness, a focus was found on the rhetorical part that comes from the famous Aristotle (384-322 BC). The Greek philosopher wanted during the classical Greek period to understand a model of communication that is still used today. Even though communication today is more media, through the media and in turn in advertising, the analysis of speeches, argumentation techniques and figures of style is promoted, in order to transmit relevant information and adopt appropriate behaviors. Currently there is an evolution as modern rhetoric predominates, with greater sophistication. It should be noted that persuasion still has limitations due to the subjects’ beliefs. The literature tells us that the psychosociological causes of advertising occur due to conformism and social imitation, also due to the culture in which we operate and often even unconsciously.